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WPCS 2.1.5
Tuition Fees:$2,811 /year
Applications Begin:April 2021
Final Award:Bachelor of Arts in Strategic Communication in Marketing Communication (BA)
Start Date:February 2022
Academic Unit:Faculty of Humanities
Campus:Kingsway Campus
Application Deadline: 30 September 2021
Programme Overview

The current era is characterised by a shift to Strategic Communication, which is a dynamic and evolving field. Whereas, previously, Corporate Communication, Marketing Communication, Public Relations and Management Communication were seen as separate fields, Strategic Communication has attempted to transcend these distinctions.

The environment in which most organisations and businesses operate necessitates the ability to adapt to the pace of change, economic instability, the shift of power away from traditional authority and the impact of technology on every aspect of human existence.

The BA Strategic Communication (Marketing Communication) degree is a unique qualification that has been developed to empower you with the knowledge that is essential to succeed in the industry.

This degree provides both practical and theoretical knowledge relating to the communication practitioner’s role in achieving organisational goals, and facilitating stakeholder relationships, reputation management, change management, employee engagement and media relations.

These dimensions are explored within a broader global, governmental, business, society and individual context.

Curriculum

First Year

Marketing Communication 1A&1B

Applied Marketing Communication 1A&1B

Major 1A&1B

Communication 1A&1B or Elective 1A &1B if CMS is selected as a major

English 1C&1D or Elective 1A&1B African Insights (online)

Second Year

Marketing Communication 2A&2B

Applied Marketing Communication 2A&2B

Major 2A&2B

Communication 2A&2B or Elective 2A&2B if CMS is selected as a major

Third Year

Marketing Communication 3A&3B

Applied Marketing Communication 3A&3B

Major 3A&3B

Majors: Anthropology, *Communication, English, Linguistics, Marketing Management, Philosophy or Sociology.

Alternative majors: English 1A&1B (These modules may be chosen only if there are no timetable clashes.)

Electives: *Communication, English, Linguistics, Marketing Management, Philosophy or Sociology.

Alternative electives: Anthropology or English 1A&1B. (These modules may be chosen only if there are no timetable clashes.)

Admission Requirements

National Senior Certificate (NSC)

– The minimum admission requirement for a diploma and degree programmes is a National Senior Certificate (NSC).

– Prospective students who comply with the minimum legal requirements for admission into a Diploma or Bachelor’s degree programme, but who do not meet the additional faculty specific admission requirements for a particular diploma or degree programme (i.e., they have not met the minimum Admission Points Score), may, upon good cause shown, be granted admission to such programme at the discretion of the Executive Dean concerned. If a prospective student does not meet faculty-specific admission requirements in respect of a module in such a programme that is taught in a faculty other than the faculty in which the programme is offered, the Executive Dean must consult with the Executive Dean of the faculty within which the module resides before admission into the programme is granted.

NSC Suitable for Degree Studies

Minimum APS – 27

Language Requirement (English) – 5

Mathematics – 4

International

An Admission Point Score of at least 3

Application Process
Application Fees for South African Students: $12
Application Fees for SADC and African Students: $12

ONLINE APPLICATION PROCESS

Please note the following:

— No application fee will be charged for online applications.

— If you have previously applied and have a UJ student number, please call the UJ Call Centre (011 559 4555) to ensure that your cell number and email address are captured on our student database. This will ensure you receive a PIN number to complete the online application process.

An applicant must go to www.uj.ac.za/Apply and select online web application.

PAPER APPLICATIONS

Paper application forms are available on request at a fee of R200. Please note, there is no payment required for online applications.

NB: If you receive a conditional acceptance letter, your matric results will determine final admission into the programme you have applied for. Only then will you be allowed to register.

Tuition Fees Details
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Tuition Fees for South African Students: $2,811
Tuition Fees for SADC and African Students: $2,995

*The normal Tuition Fees for South African Students is R‭46,618‬

35% of the tuition fees need to be paid by April, and 100% by July.

All students must pay at least R3,870 before they begin their studies while students residing on campus will need to pay at least R6,470 before the begin.

*In addition to normal tuition fees, students from the Southern African Development Community (SADC) member countries and other African Countries pay a non-refundable ICT levy, a registration fee, and a non-refundable international levy of R2,000.

*In addition to normal tuition fees, students from the rest of the world (outside Africa) pay a non-refundable ICT levy, a registration fee, plus a non-refundable international levy of R17,000

International Levy Amount:
-SADC & Africa – R2,000
-Rest of the World – R17,000

ICT Levy – R430
Registration Fee – R610

The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.

For International Students:
**
International Student Tuition Fees = Normal Tuition Fee (R‭46,618‬) + International Levy (R2,000) + ICT Levy (R430) +Registration Fee (R610) = R‭49,658‬
-an upfront payment of 30% of tuition fees should be paid at registration.
-then 35% of the tuition fees should be paid by next 30 April.
-and the final 35% of the tuition fees should be paid by 31 July.
The University will offer a 5% discount should all fees be paid at registration.
Fees generally increase between 5 and 15 percent per year. Please contact the University in December to obtain the approved fees for the 2021 academic year.

Relevant Contact

 
Prof. Maritha Pritchard
Head of Department
 
Mr Deon Botman
Undergraduate Faculty Officer