WPCS 2.1.5
Tuition Fees:$0 /year
Applications Begin:June 2020
Final Award:Master of Science in Marketing
Start Date:September 2020
Academic Unit:School of Business
Campus:Main Campus
Application Deadline: 9 October 2020
Programme Overview

Recent changes in the national, regional and global environments justify introduction of marketing science oriented academic programs in the School of Business. These changes include  the increased customer expectations especially in terms of the quality and range of goods and services; the rapid advance of micro-electronic technology which has revolutionized many of the processes by which goods and services are made available; increased competition in provision of goods and services; greater emphasis on consumer rights in terms of safety, reliability and  better information; fast improvements in worldwide communication systems enabling faster flow of information between customers, suppliers, and market intermediaries; increased supra-national laws and regulations affecting business as a result of decisions made by key international organizations; and fast changing global economic and socio-political environments.

Although the current MBA Program offers several marketing courses, it is primarily a conversion degree in which students from all disciplines are admitted for purposes of acquiring general management principles. The Msc Marketing is a highly specialized course which provides students with valuable breadth and depth of marketing science. The government, the industry and the academia have also expressed keen immense demand for marketing science empowered graduates. These factors, among others, constitute the rationale for adding Msc in marketing to the package of customer driven programmes offered by the School of Business.

  1. The program consists of fifteen (15) taught course units that constitute Part I while Industrial Attachment which is equivalent to two (2) course units and Management Research Project equivalent to four (4) taught course units constitute part II.
  2. The minimum duration for the program for those who do not get any exemptions shall be four (4) semesters, while the maximum duration shall be twelve (12) semesters, and will involve coursework, examinations, Industrial Attachment and the Management Research Project.
  3. A candidate shall be allowed to take a minimum of two (2) course units and a maximum of six (6) course units per semester.
  4.  Each course unit shall be taught for forty five (45) contact hours.
  5. There will be eight (8) core course units which shall be taken by all candidates.
  6. In addition the student will be required to take five (5) specialization course units in a chosen thematic area, and two (2) elective course units.  Specialization course units allow students to concentrate in their chosen thematic area, while Elective course units provide options for additional knowledge in other areas of interest. Elective courses will be chosen from the list of elective course units in any area of study, or from specialization course units from a different thematic area, that would now count as electives.
  7. Course units can only be taken after the prerequisite units have been successfully completed.
  8. After completing Part I the candidates will carry out research and prepare an original Management Research Project and undertake Industrial Attachment in order to satisfy the requirements for Part II of the Program.
  9. Part II shall commence in the semester immediately following successful completion of Part I. Once the Management research Project preparation and the Industrial Attachment have started they must be completed within a minimum of one semester and a maximum of three semesters.
Admission Requirements

a) The Common Regulations for the Masters’ degree in the University of Nairobi shall  apply.
b) In addition, the applicant must be a holder of:
i.)  at least an Upper Second Class Honors degree in marketing or its   equivalent in non-classified degrees.
ii)  a  Lower Second Class Honors in marketing or its equivalent with at    least two (2) years of relevant work experience.
iii) Any other qualification accepted by Senate as equivalent to any of the above.

Application Process
Application Fees for Kenyan Students: $28
Application Fees for International Students: $49

How to Apply:
Applicants should visit = to apply Online

University of Nairobi has three intakes in an Academic year. Main intake being in September/October for all the courses and December/January for Bachelor of Education(Arts), Bachelor of Arts, Bachelor of Commerce, Bachelor of Hospitality Management, Bachelor of Travel and Tourism April/May for Bachelor of Arts, Bachelor of Education(Arts), Bachelor of Education Early Childhood, Bachelor of Commerce, Bachelor of Economics ,Bachelor of Economics and Statistics ,Bachelor of Journalism and media Studies, Bachelor of Art Broadcast Production, Bachelor of Hospitality Management, Bachelor of Travel and Tourism, Bachelor of Arts Broadcast Production and all Diploma and Certificate courses.

Career Opportunities

Career opportunities for this programme include:
– Marketing Research Analyst
– Marketing Director
– Fundraising Professional
– Sales Professional
– Writer.

Tuition Fees Details
    [ID] => 1631
    [key] => field_5a5d9edc676a4
    [label] => Tuition Fees Duration
    [name] => tuition_fees_duration
    [prefix] => acf
    [type] => select
    [value] => /year
    [menu_order] => 49
    [instructions] => 
    [required] => 0
    [id] => 
    [class] => 
    [conditional_logic] => 0
    [parent] => 169
    [wrapper] => Array
            [width] => 50
            [class] => 
            [id] => 

    [choices] => Array
            [/year] => /year
            [/month] => /month
            [/trimester] => /trimester
            [/semester] => /semester
            [for the full programme] => for the full programme

    [default_value] => Array

    [allow_null] => 0
    [multiple] => 0
    [ui] => 0
    [ajax] => 0
    [return_format] => value
    [placeholder] => 
    [_name] => tuition_fees_duration
    [_valid] => 1
Tuition Fees for Kenyan Students: $0
Tuition Fees for International Students: $0

Tuition Fees for Kenyan Students =
Tuition Fees for International Students =
**This programme will be completed after a duration of 2 years, with fees per year as follows:
– First year =
– Second year =


International Students pay 20% more than the Kenyan Students.

Relevant Contact

Prof. Jackson Kivui Maalu
Dean School of Business
Admissions Office
Admission Enquiries