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WPCS 2.1.5
Tuition Fees:$2,111 /year
Part-time Study:2 Years
Applications Begin:April 2021
Final Award:Bachelor of Commerce Honours (BCom Honours)
Start Date:February 2022
Academic Unit:College of Business and Economics
Campus:Kingsway Campus
Application Deadline: 30 September 2021
Programme Overview

The purpose of the programme is for the student to develop applied competencies in the mastering, analysis, interpretation and application of marketing management principles in an ethical and socially responsible manner in order to prepare them for a career in the marketing field, as well as to provide a basis for further learning.

Students should be able to reflect on managerial decisions and applications to assess the effect thereof in the holistic context of management in practice. The qualification enables students to enter the marketing field in positions such as brand managers, market researchers, client and account managers, relationship managers, as well as marketing consultants.

Curriculum

Contemporary Marketing Management Issues

Services Marketing

Strategic Digital Marketing

Strategic Brand Marketing

Advanced Strategic Marketing Management

Customer Relationship Management

Practical Marketing

Specialised Marketing Research

Admission Requirements

– Access will be provided to students in possession of a BCom, BTech, Advanced Diploma in Retailing and Advanced Diploma in Marketing, or an equivalent Marketing Management qualification on NQF Level 7 with majors in Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research.
– A student must have attained a minimum of 65% in his/her Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research majors at NQF Level 7 and Accounting and/or Financial Management, Analytical Techniques and/or Quantitative Techniques and Marketing or related module must form part of the undergraduate degree.
– Students who have a BCom qualification, but who do not have Marketing Management at NQF Level 7, must first complete the Level 7 undergraduate modules in Marketing Management and pass it with a final mark of at least 65%.
– A student who obtained a BA (Marketing Communication) needs to comply with the BCom in Marketing Management undergraduate degree requirements.
– A potential student must have adequate English language proficiency by passing a literacy test.
– Selection may include an interview.

Application Process
Application Fees for South African Students: $12
Application Fees for International Students: $12

ONLINE APPLICATION PROCESS

Please note the following:

— No application fee will be charged for online applications.

— If you have previously applied and have a UJ student number, please call the UJ Call Centre (011 559 4555) to ensure that your cell number and email address are captured on our student database. This will ensure you receive a PIN number to complete the online application process.

An applicant must go to www.uj.ac.za/Apply and select online web application.

PAPER APPLICATIONS

Paper application forms are available on request at a fee of R200. Please note, there is no payment required for online applications.

NB: If you receive a conditional acceptance letter, your matric results will determine final admission into the programme you have applied for. Only then will you be allowed to register.

Career Opportunities

Career opportunities for this programme include:
– Marketing Manager.
– Marketing Assistant.
– Marketing Coordinator.
– Digital Marketing Manager.
– Account Manager.
– Brand Manager.
– Senior Marketing Manager.

Tuition Fees Details
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Tuition Fees for South African Students: $2,111
Tuition Fees for International Students: $2,294

*The normal Tuition Fees for South African Students is R35,000‬

35% of the tuition fees need to be paid by April, and 100% by July.

All students must pay at least R3,870 before they begin their studies while students residing on campus will need to pay at least R6,470 before the begin.

*In addition to normal tuition fees, students from the Southern African Development Community (SADC) member countries and other African Countries pay a non-refundable ICT levy, a registration fee, and a non-refundable international levy of R2,000.

*In addition to normal tuition fees, students from the rest of the world (outside Africa) pay a non-refundable ICT levy, a registration fee, plus a non-refundable international levy of R17,000

International Levy Amount:
-SADC & Africa – R2,000
-Rest of the World – R17,000

ICT Levy – R430
Registration Fee – R610

The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.

For International Students:
**
International Student Tuition Fees = Normal Tuition Fee (R35,000‬) + International Levy (R2,000) + ICT Levy (R430) +Registration Fee (R610) = R38,040‬
-an upfront payment of 30% of tuition fees should be paid at registration.
-then 35% of the tuition fees should be paid by next 30 April.
-and the final 35% of the tuition fees should be paid by 31 July.
The University will offer a 5% discount should all fees be paid at registration.
Fees generally increase between 5 and 15 percent per year. Please contact the University in December to obtain the approved fees for the 2021 academic year.

Relevant Contact

 
Dr. N. Cunningham
Programme Coordinator
 
Mrs Fareea Dangor
Enquiries