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|Tuition Fees:||$2,670 /year|
|Applications Begin:||March 2021|
|Final Award:||Bachelor of Commerce (BCom)|
|Start Date:||February 2022|
|Academic Unit:||Faculty of Economic and Management Sciences|
|Application Deadline:||30 June 2021|
The Marketing Management focal area and its instruction are based on the following: marketing theory; consumer behaviour; the application of theory to various aspects of marketing, with special emphasis on retail, services, promotion and marketing research; and the development of a management orientation in approaching marketing challenges.
The course is continuously adapted to keep up with modern technologies such as the internet’s impact and its advantages for marketing. A variety of modules in other areas form part of the compulsory modules or are available as electives.
Career possibilities include marketing manager; advertising manager; promotions manager; brand manager; marketing researcher.
Business Management 113(12), 142(6)
Economics 114(12), 144(12)
Financial Accounting 188(24)
Information Systems 112(6)
Statistical Methods 176(18) or
Theory of Interest 152(6)
Marketing Management 214(16), 244(16)
Financial Management 214(16), 244(16)
Industrial Psychology 224(16)
Logistics Management 214(16), 244(16)
Marketing Management 314(12), 324(12), 344(12), 354(12)
Compulsory keystone modules of 24 credits
Management of Corporate Social Responsibility 314(12) and
Strategic Management 344(12) or
Project Management 314(24)
Recommended elective modules Plus modules below to make up 120 credits.
Entrepreneurship and Innovation Management 318(24), 348(24)
Industrial Psychology 314(12), 324(12), 348(24)
Logistics Management 314(12), 324(12), 344(12), 354(12)
– Overall National Senior Certificate average of at least 65%, excluding Life Orientation
– Mathematics 60%
– One of the following:
– Afrikaans Home Language 50% or
– English Home Language 50% or
– Afrikaans First Additional Language 60% or
– English First Additional Language 60%
All the undergraduate programmes in the Faculty have the same application procedure and closing date, unless otherwise specified (see the relevant programme entries for more information):
– Apply electronically at www.maties.com in the year before your intended studies. Applications open in March. Please note that for the Diploma in Sustainable Development, you must also complete a departmental application form.
– All applications close on 30 June, except for the Diploma and the Advanced Diploma in Public Accountability, which close 15 December.
– The closing dates mean that your application must be finalised and all documentation handed in by these dates. No applications that reach the University after the closing date will be accepted. In the case of the Diploma and the Advanced Diploma in Public Accountability, however, you may contact the programme coordinator to find out about late application.
International Students do not pay application fees.
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*South African students pay R44273 per year as tuition fees.
*Students from the Southern African Development Community (SADC) member countries, as well as Rwanda and Namibia, pay R60000 without an international tuition fee
The SADC member countries are Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.
*Students from Africa (Non-SADC) pay R60000 plus international tuition fees of R23940
*Students from the rest of the World (outside of Africa) pay R60000 plus international tuition fees of R50700
MINIMUM COMPULSORY INITIAL FEE PAYABLE BEFORE REGISTRATION (SADC) – R60000
MINIMUM COMPULSORY INITIAL FEE PAYABLE BEFORE REGISTRATION (Africa) – R83940
MINIMUM COMPULSORY INITIAL FEE PAYABLE BEFORE REGISTRATION (Rest of the World) – R110700